BEC中级商务英语阅读讲义精选：4

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夜幕篱下

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BEC中级商务英语阅读讲义精选：4网上拍卖的经济学(上)你也许会认为，如果说有一件事经济学家应该能告诉你如何去做，那就是在拍卖网站eBay上成功登记拍卖物品。毕竟，拍卖理论家在这行享有盛名;其中一位拍卖理论家苏珊o阿西(Susan Athey)在今年4月赢得了约翰o贝茨o克拉克(John Bates Clark)经济学奖章。(克拉克奖章获得者还有保罗o萨缪尔森(Paul Samuelson)、约瑟夫o斯蒂格利茨(Joseph Stiglitz)和史蒂文o莱维特(Steven Levitt)，比诺贝尔奖(Nobel)获奖者还要罕见。)You might think that if there's one thing an economist should be able to tell you how to do, it's successfully list an item on the auction website eBay. Auction theorists are, after all, celebrated in the profession; one of them, Susan Athey, won the John Bates Clark medal in April. (Clark medallists, who include Paul Samuelson, Joseph Stiglitz and Steven Levitt, are scarcer than Nobel laureates.)然而，尽管拍卖理论已经很发达，但其预测容易受到现实中一些波澜的影响。比如说，标准经济学假设人是理性的，这种假设通常是对的：在啤酒价格上涨时，多数人都会少喝一些啤酒。不过，拍卖要求有"如果他认为她认为我认为他那么认为"的推理链条，而这种链条往往存在薄弱环节。如果任何出价方有任何理由怀疑其他出价方是不理性的，那么，这些环节就会轻易断裂。Yet although the theory of auctions is well-developed, its predictions are sensitive to wrinkles in reality. For example, the standard economic assumption that people are rational is usually a good one: when the price of beer rises, most people drink less beer. But auctions require "if he thinks that she thinks that I think that he thinks" chains of reasoning that tend to have weak links. Those links can easily break if any bidder has any reason to suspect that any other bidder is irrational.另一个理论难题是进入拍卖。多数拍卖理论家假定有固定人数的拍卖方存在，他们全都准备好了要出价。不过，虽然经济学家可以假设出价方存在，eBay的卖方却不得不去吸引这些人。Another theoretical conundrum is entry to the auction. Most auction theorists assume a fixed number of bidders, all poised and ready to bid. But while economists can assume bidders into existence, eBay sellers have to go out and hook them.这不是拍卖理论的一个微小疏忽。为移动电话运营商举行的大规模"3G"拍卖背后的经济学家--保罗o克伦佩雷尔(Paul Klemperer)已经表明，一场拍卖中看似微不足道的特点可能会让出价方却步，造成巨大(和灾难性的)影响。出于这些和其它原因，明智的拍卖理论家在没有充分了解整个背景的情况下，会避免预测某个具体的拍卖计划会有什么效果。This is no minor oversight of auction theory. Paul Klemperer, one of the economists behind the massive "3G" auctions for mobile phone operators, has shown that trivial-seeming features of an auction can have big (and disastrous) effects by repelling bidders. For these reasons and others, wise auction theorists would avoid predicting how a specific auction design will work without knowing much more about the context.

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红细胞

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bec教材在拼多多买还是淘宝买?bec教材可以在当地的书店或者在线书店购买。常见的教材包括《BEC初级商务英语考试教程》、《BEC中级商务英语考试教程》、《BEC高级商务英语考试教程》等。您也可以在相关的培训机构或者网站上购买相应的教材。

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素年凉音

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BEC中级商务英语阅读讲义精选：2女巫的超前思维亲爱的经济学家：Dear Economist,有一个关于古罗马末代君王塔尔坎(Tarquin)的传说。一位老女巫走到塔尔坎面前，提出以高昂的价格卖给他9本预言书。塔尔坎对这一提议不以为然。女巫烧毁了其中的3本书，然后提出以原价卖给他剩下的6本。塔尔坎再次拒绝了。There is a legend about the last king of the Romans, Tarquin. An old witch came to Tarquin, and offered to sell him nine books of prophecy at an exorbitant price. Tarquin laughed at the offer. The witch burned three of the books, and then offered to sell him the remaining six for the original price. Tarquin refused again.女巫又烧毁了3本，然后同样以最初9本的价格向塔尔坎出售剩下的3本。这一次，塔尔坎担心自己可能会错失一些宝贵的东西，于是以女巫索要的价格买下了剩余3本书。这反映了什么样的需求曲线呢?The witch burned three more books and offered to sell Tarquin the three books that were left for the original price that she had demanded for nine. This time Tarquin was scared that he might be losing something precious, and bought the remaining three books for the price that the witch asked. What sort of demand curve is that?克里斯o麦克马洪(Chris McMahon)通过电子邮件发送Chris McMahon, by e-mail亲爱的麦克马洪：Dear Mr McMahon,忘掉需求曲线吧;这是一个关于经济盈余分配的两方谈判。塔尔坎始终愿意出高价，但同时希望能够还价。女预言家("女巫"听上去让人不太舒服)则用限制供应的方法来应对，意在推升价格。Forget the demand curve; this is a two-player negotiation over the division of economic surplus. Tarquin was always willing to pay a high price but hoped to get a bargain. The sibyl ("witch" is such an uncouth label) responded with a supply constriction designed to drive up the price.塔尔坎可能会认为，这个女预言家只有一位竞争性买家，如果每位买家都只想要3本书的话，这将形成供过于求的局面。而一旦出现两位买家只有3本书可买的情况，塔尔坎明白，他正面临严峻的局面，因而抢先报出了价格。Tarquin might have thought that the sibyl had just one rival buyer, and if each buyer wanted only one trilogy, that would be a supply glut. Once there was only one trilogy available for two buyers, Tarquin knew he was in a serious auction and made a pre-emptive offer.还有一种可能性是，女预言家正在解决一个所谓的持久垄断的问题。塔尔坎知道，女预言家可能会以高价向他出售3本书，然后再回头以低价出售另外3本或6本。而通过烧毁6本书，女预言家让自己能够提出一个真正要不要随你的出价。这是一种超前思维，但话说回来，她本来就是在推销预言。Another possibility is that the sibyl was dealing with the so- called durable monopoly problem. Tarquin knew that the sibyl might sell him an expensive trilogy, and then come back later with a cut- price offer to buy a second or third. By destroying two trilogies, the sibyl enabled herself to make a credible, take-it-or-leave-it offer. Forward-thinking stuff, but then, she was flogging prophecies.

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可爱界扛把子

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三笔和bec中级哪个难?三笔和BEC 中级商务英语考试难度对比，BEC中级商务英语考试难。

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BEC中级商务英语阅读讲义精选：4

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